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The motto of ULFA is Peace and Development. The core values of ULFA are “People, enterprise and synergy”.
The aims and objectives of the Forum shall be to:
(a) Enhance the welfare of its members;
(b) Promote unity and peace among Urhobo people and their neighbours
(c) Develop and enhance human capacity in Urhoboland
(d) Advocate and mobilize resources for development of Urhoboland
(e) Encourage and support excellence among Urhobo sons and daughters
(f) Promote and protect the image of Urhobo sons and daughters
(g) Promote and protect the culture and values of the Urhobo people
(h) Support in any manner feasible, desiring and deserving members and people in the society at large